The Amazing Auction: Curves’ Most Chaotic (and Beloved) Promotion

By Kim McQueen, CEO of Curves USA, CA, AUS and NZ

Okay, I need to tell you about something that happens every February at Curves.

It’s called the Amazing Auction. And it’s absolute chaos in the best possible way.

We’ve been doing this promotion since I was a franchisee – we’re talking decades. And I still can’t fully explain what it is about this particular event that makes everyone lose their minds.

But they do. Every single year.

Here’s How It Works

Throughout January, members collect Curves money for showing up, bringing friends, hitting goals – you know, all the usual stuff.

Then in February, they can double down and collect even more.

And at the end of it all, we have the Amazing Auction, where they bid on gift baskets using all that fake money they’ve been hoarding.

Some clubs do silent auctions. Some throw big parties. But either way, it gets competitive.

The Year They Auctioned My Husband

When I ran my club, I walked in one day during the Amazing Auction and saw an extra bag up for bid.

I looked closer.

It had my husband’s name on it.

“Oh, we want your husband for a day!” the ladies said, grinning like they’d just pulled off a heist.

I was like, “Oh my goodness.”

That’s the kind of mischief we’re dealing with here, people.

Things I’m Pretty Sure Happened

Back in the day, I’m fairly certain some ladies were going home and making counterfeit Curves money. I have no proof. But the amounts were… suspicious.

We’ve since made some changes so that’s harder to do now. But honestly? Part of me respects the hustle.

One member told me she went home and told her husband, “I just paid $400 for a pair of socks at Curves.”

He was horrified.

Until she explained it was $400 in Curves Monopoly money.

But that’s the thing – there’s something about collecting that money that makes everyone genuinely excited. Like they’re accumulating real wealth. And then when auction day comes? The bidding wars are intense.

Why This Matters

Look, I know this sounds completely ridiculous. And it is.

But here’s what’s actually happening underneath all the chaos:

Camaraderie.

The kind that’s really hard to describe unless you’ve experienced it.

These women are showing up consistently. They’re cheering each other on. They’re getting competitive in the healthiest possible way. They’re building friendships.

And they’re having fun doing it.

That’s what Curves is supposed to be. Fast, fun, and effective. The Amazing Auction is all three of those things cranked up to eleven.

What to Expect This Month

If you’re a Curves member, buckle up. February is about to get wild.

Watch for the gift baskets. Start strategizing your bids. Protect your spouse from well-meaning auction enthusiasts.

Some clubs have absolutely amazing prizes this year. And I genuinely cannot predict what kind of shenanigans are going to happen.

But I can guarantee it’ll be fun.

Watch our social media. It’s going to be out of control in some clubs, I’m sure.

And honestly? I wouldn’t have it any other way.

Warmly, Kim McQueen

President and CEO of Curves USA, CA, AU & NZ

Not a Curves member yet? Join before the auction ends – book your Discovery Consultation at your local Curves and get 30% off your joining fee before the month ends!*

Current members: Check with your club about auction dates and start collecting that money!

Follow us on social: We’ll be posting on Instagram and Facebook – Watch the Amazing Auction chaos unfold in real-time