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Curves International, Inc. Announces Formation of Science Advisory Board

Waco, TX – July 2, 2013 – Curves International, Inc., a leader in the fitness and weight management category and one of the largest fitness center chains in the world for women, announced today the formation of its first Science Advisory Board consisting of nationally known experts in the fields of nutrition, exercise, metabolism, and wellness coaching. The Science Advisory Board will work to educate consumers about the growing body of emerging research highlighting the health benefits associated with the principles behind the Curves fitness and nutrition program. The board will also oversee cutting edge science research on women’s fitness and nutrition that is being conducted by Texas A&M exercise physiologists.

“We are very pleased to bring together these key thought leaders to establish the Curves Scientific Advisory Board,” said Monty Sharma, chief executive officer and president of Curves International, Inc. “Their deep insight into the health, exercise and wellness category will be instrumental in advancing our offerings and programs for consumers looking to improve their health. The establishment of a Scientific Advisory Board is essential given that science is the basis of all our innovations as we continually strive to bring consumers best-in-class offerings.”

The board, as part of their role, will review the growing research that showcases the positive weight loss results and other health benefits associated with Curves Fitness and Curves Nutrition Program. These benefits include improvement of a woman’s body composition and metabolism by overall weight loss and fat loss, increased toned muscle and improvement in risk factors for diseases. Additionally, the group will continually advise Curves on the latest scientific research and medical studies that underscore the benefits, efficacy and value of Curves Fitness and Curves Nutrition Program as solutions for those women striving to achieve their health, wellness and weight loss goals. The board will also provide ongoing expert counsel across nutrition and fitness, as well as input for new product and program development.

The Curves International, Inc. Science Advisory Board includes:

Pamela M. Peeke, M.D., MPH, FACP

Dr. Peeke is chairman of the Curves International Science Advisory Board, Pew Foundation Scholar in Nutrition and Metabolism, Assistant Professor of Medicine at the University of Maryland School of Medicine, fellow of the American College of Physicians and WebMD chief lifestyle expert.

Elizabeth A. Applegate, Ph.D.

Dr. Applegate is the Director of Sports Nutrition, InterCollegiate Athletics at the University of California, Davis, Senior Lecturer for the Department of Nutrition, and nationally renowned sports nutrition expert.

Elizabeth Frates, M.D.

Dr. Frates is an Assistant Director of Medical Education at the Institute of Lifestyle Medicine, Harvard-Spaulding Rehabilitation Hospital, a certified Wellness Coach, and co-author of the wellness coaching chapter in the Lifestyle Medicine textbook.

James O. Hill, Ph.D.

Dr. Hill is Executive Director of the Anschutz Health and Wellness Center and Anschutz Professor of Pediatrics, Medicine and Physiology and Biophyisics at the University of Colorado. He is past president of the American Society of Clinical Nutrition and The Obesity Society.

Margaret A. Moore, MBA

Ms. Moore is Chairman & CEO, Wellcoaches Corporation, Co-Director, Institute of Coaching, McLean Hospital, a Harvard Medical School affiliate and co-author of the wellness coaching chapter in the Lifestyle Medicine textbook.

Russell Pate, Ph.D.

Dr. Pate is Professor, Department of Exercise Science at the Arnold School of Public Health, University of South Carolina, Chair, Coordinating Committee for the National Physical Activity Plan, a nationally renowned expert in exercise physiology, and past president of the American College of Sports Medicine.

James M. Rippe, M.D.

Dr. Rippe is Founder and Director of Rippe Health Evaluation, Professor of Biomedical Sciences and Chairman, Center for Lifestyle Medicine, University of Central Florida, Editor-in-Chief of the American Journal of Lifestyle Medicine, and senior editor of the Lifestyle Medicine text.

Judith C. Rodriguez, Ph.D., R.D., FADA

Dr. Rodriguez is Chairperson and Professor in the department of Nutrition and Dietetics, University of North Florida, and past president of the American Dietetic Association.

Both Curves Fitness, featuring the 30-minute Circuit with a Coach, and Curves Nutrition Program, offering a 1-2-3 approach with the Curves Fitness program, customized Meal Plans and one-on-one Coaching, are backed by extensive research. In fact, in a study conducted at the Exercise and Sports Nutrition Laboratory at Texas A&M University, Curves Nutrition Program participants lost more than twice the fat compared to other leading weight loss programs. In one study, over a 16-week period, Curves Nutrition Program participants lost 14.1 pounds of fat, while women following the leading diet program lost only 6.4 pounds.

About Curves International, Inc.

Curves International, Inc. is one of the largest fitness center chains in the world for women and is famous for its 30-minute Circuit with a Coach that works every major muscle group with strength training, cardio and stretching. With Curves Nutrition Program, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, a customizable meal plan and one-on-one coaching and support. Backed by extensive research, Curves Nutrition Program has been shown to reduce fat, increase lean muscle, boost metabolism and help dieters lose weight and maintain weight loss. Each Curves Coach has completed a certification program developed in conjunction with Cleveland Clinic, one of the most respected hospitals in the country. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information please visit

Media Contact:

Aliza Rothman

Director of PR

Curves International, Inc.

800-848-1096 ext 3103

[email protected]

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