October CEO Update: Wellness, Growth & What’s Next
As we wrap up October, it’s a perfect time to reflect on the progress we’ve made - and the path ahead. Our CEO Kim McQueen recently recorded a heartfelt video to share her perspective on this past month’s achievements, partnerships, and opportunities.
Watch the video below.
Walk for Wellness: Moving for a Cause
October is Breast Cancer Awareness Month—a time that brings our Curves mission into sharp focus.
This year, we were proud to host our Walk for Wellness, with Curves clubs across the globe stepping out in unity and strength. Every step taken supported breast cancer awareness and research – a cause close to many hearts in our community.
Kim shares in the video how personally meaningful this month has been and reminds us that every donation and every conversation about women’s health creates lasting ripple effects.
If you haven’t already, it’s not too late to donate or host a final week of fun in-club fundraising.
Click here to donate to the Olivia Newton-John Foundation in the US and the Olivia Newton-John Cancer Wellness & Research Centre in Australia!
A Powerful Partnership: The Olivia Newton-John Foundation
We’re honored to be collaborating once again with the Olivia Newton-John Cancer Research Institute & Foundation.
As Kim explains in her video, this partnership is more than a sponsorship… it’s a values-aligned relationship with a foundation that’s redefining the future of cancer care. The ONJ Foundation focuses on plant-based medicine, holistic support, and scientific innovation to support those facing cancer.
Our shared goal?
A future where women have more choices, more support, and more hope.
This month, funds raised through Curves efforts will go directly to the ONJ Foundation, and we’re proud to see our members and franchisees come together in support of something greater!
New Look, Same Heart
You may have noticed that Curves is looking a little different lately – and that’s no accident.
As Kim shares, we’ve been quietly updating our brand visuals and simplifying our messaging. It’s part of our effort to reflect who we are now—a global community of strong, empowered women committed to health and connection.
Our goal?
To make sure everything from our digital storefront to our member experience reflects the new era of Curves.
Whether you’re a long-time franchisee or just discovering the brand, we want every touchpoint to feel inspiring, grounded, and clear.
Kim’s Origin Story: Why Curves Still Matters…
One of the most powerful parts of Kim’s October video is her personal story.
She opens up about the moment she first discovered Curves: one day, she did a single workout with a girlfriend, fell in love with the mission, built her first club, and eventually found herself leading the brand into its next era.
Over two decades later, her belief in the power of community and movement remains unshaken.
It’s what fuels her… and what fuels our brand.
Whether you’ve been here since the beginning or are just starting out, Kim’s story is a reminder of what’s possible when women step into their strength and purpose!
Club Training in the U.S.
Kim will soon be flying to the USA to host a series of workshops for Club Owners to deepen their understanding of the business, introduce exciting new changes and connect with the community.
In the video, she shares how she is preparing for this and will share more details soon.
Book a One-on-One with Kim
As we head into the final quarter of the year, Kim McQueen is opening up her calendar for a limited number of one-on-one Zoom sessions for those interested in owning a Curves club.
It’s a rare opportunity to connect directly with our CEO – to gain clarity on your business goals, ask your key questions about ownership, or simply reignite your inspiration as a potential leader within the Curves community.
In Kim’s words: “We rise when we rise together.”
If you’ve been waiting for a sign to take the next step, re-engage, or explore new possibilities with Curves, this is it.
Thinking About Owning A Curves?
Register your Interest and Book Your 1:1 With Kim
(Spots are limited and filled on a first-come, first-served basis.)
October and Beyond..
This month has been about heart.
From fundraising walks to heartfelt reflections, Kim’s October update is a reminder of what makes Curves so special: our community, our commitment to health, and our belief that women supporting women creates real change.
We hope you’ll take a few minutes to watch the full video. Share it with your team. Let it spark a conversation.
And wherever you are on your journey – we’re here beside you.
Support Breast Cancer Research
Register your Interest and Book Your 1:1 With Kim
Let’s keep walking forward – together.
