Curves Facilitates System-wide Enhancements
Change Stations Now
Anyone familiar with the Curves workout knows that familiar cue telling you it’s time to move to the next machine or activity in the Curves circuit. When the COVID-19 pandemic forced Curves clubs close unexpectedly, Curves had to “change stations now” on a system-wide level.
My team here at Curves faced the unprecedented challenge of mobilizing at a moment’s notice to provide support to our franchisees and members who depend on their locally owned and operated Curves to provide a fun, fast, and safe 30-minute total body workout.
Curves Was Ready
Fortunately for Curves owners and members, we had spent the past two years implementing system-wide enhancements that give Curves franchisees in North America and Oceania tools and products like at-home workouts, mass emails, app notifications, messaging platforms, product purchases, and more. While there was no way to anticipate this situation or have a road map of how to handle business in this unprecedented time, these updates allowed us to move quickly to transition from in-club to online workouts and services.
There is no health and fitness brand quite like Curves when it comes to the support and personal relationship our coaches have with members. We know that you love the camaraderie in the club – we hear repeatedly that you can’t wait to get back to your Curves sisters. In the meantime, owners are supporting you, our members, via text, email, phone calls, or Facebook Live while they are closed. Thanks to our recent technology upgrades, products, and services, our franchisees have the tools and training they need to stay connected with their members through all these communication channels.
During closures, many franchisees are offering Curves designed specialty classes/circuits through Facebook. Curves members are also using MyCurves On Demand*, Curves’ at-home fitness platform. Members access workouts through their smart phone, tablet, laptop, or stream to a smart TV. The program replicates the in-club circuit using a resistance band for strength training.
Our dedicated Curves team is doing a tremendous job of supporting franchisees and members in a time of crisis, utilizing our recently-introduced initiatives. When our world had to unexpectedly ‘change stations’, I’m proud to know that we had the experience in place to facilitate a system-wide about-face with incredible efficiency and effectiveness. All this while continuing to provide our members the best level of service possible under difficult circumstances. We have been thrilled with feedback from members thanking their owners for all they are doing to help keep them working out and accountable to their goals, even though they can’t come to the club.
Stay healthy and safe!
For more information about MyCurves On Demand, visit your local club or search here.
No club near you? Go to the MyCurves On Demand website to subscribe.
*At participating locations