Coach Spotlight: Deb S.

How long have you been an owner of Curves?

I’ve been an owner since January 2001. I started this as a joint venture with my mom and even my aunt helped at first. At the time, I had just left the world of competitive body building and had my own distribution business that had me driving all over the city. I saw the Curves I would eventually own on one of my trips. That day when I got home, I had an email from my mom asking if I had heard of Curves.

What made you interested in owning a Curves?

I worked in gyms when I was in college and I’ve owned other businesses in the past. I’ve felt drawn to help people with their weight and staying healthy. I struggled a lot with weight and body issues throughout my life, but I came to look at these as a blessing. I saw Curves as an opportunity to help women going through similar problems and they feel more comfortable sharing with me because they know I’ve been in their shoes. The atmosphere of Curves just seemed to be very real and holistic. We make service a big focus and that’s what separates us from other gyms.

What is your favorite part about owning your club?

Being able to see women’s health changes is my favorite part about owning the club. We try to educate about building muscle and being healthy. Of course, it’s fun to see the scale go down, but when we’re having a monthly coaching session or when someone comes in and says “I’m off blood pressure medication” or “I’m not diabetic anymore,” that’s completely life changing!

What is your favorite machine and why?

I love the squat machine and stretch circuit. When you go to a big box gym, they don’t educate you on all the benefits of stretching. The squat machine works so many muscles, there is so much power involved in that movement. We say “if we only had one machine in the circuit, it would be that one.” I also like the dip shrug. I love the way it feels. I love the movement and the power involved in it.

What is one piece of advice you could give to women trying to build muscle or lose weight?

I always talk about protein. Women don’t always eat enough protein. It’s so important to build and repair muscles. You need to fuel your body well in addition to working out and start thinking of food as medicine. I also say not to put pressure on themselves. Be kind and don’t beat yourselves up. Look at the changes to your body, inside and out - not just the number on the scale.