Curves Partners with Red Hat Society® to Promote Fitness and Fun

(Pictured L to R):  Donna Hempel, Member Experience Specialist for Red Hat Society; Amanda Merriam, Global Dir. of Training for Curves; Kathy Bee, Business to Business for Red Hat Society; and Krishea Holloway, President of Curves NA, Inc., at the Curves Convention in Chicago, November 2018. 

Woodway, TX – Curves NA, Inc., leaders in the fitness and wellness industry and one of the largest fitness center chains globally for women, announced recently that they are partnering with The Red Hat Society®, Inc. to communicate the benefits of both organizations’ services and products with their respective members.

Curves and The Red Hat Society share similar values including promoting fitness for women in a fun, motivating environment.  They are also mutually dedicated to empowering women to live their best quality of life possible and creating opportunities for their members to build supportive relationships with other women.

As a feature of this partnership Curves is offering all Red Hat Society Members the ability to join a participating locally owned and operated Curves for free* with an annual membership.  Additionally, The Red Hat Society is working closely with many Curves franchise owners to help them launch local Red Hat Society Chapters to bring the energy and excitement of Red Hat Society events into their Curves clubs and local communities.

“We are delighted to partner with a group that works so diligently to support women in their pursuit of fun, friendship, and fitness.  It’s only natural that we would want to work together to help all of our members gain access to one another’s programs that bring an improved sense of well-being to their lives – emotionally and physically,” said Amanda Merriam, Global Director of Training for Curves.

Red Hat Society CEO Debra Granich shared, “This year, The Red Hat Society is focusing our time and energy on sharing with the world the power found in belonging through our campaign, ‘Power of Fun.’ Curves embraces and supports our commitment to women and that makes us powerful allies.”



Curves is one of the largest chains of fitness clubs for women in the world, famous for its 30-minute Circuit with a Coach that works every major muscle group with strength training, cardio and stretching. Curves Specialty Classes offer workout moves for key focus areas like strength, balance and flexibility. With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, customizable meal plans and one-on-one coaching and support. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information, please visit

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