From Coach to Owner: Jodi’s 15-Year Journey with Curves
A Journey That Began with a Sign
Her journey with Curves actually began 20 years ago, though it wasn’t part of a grand plan. While driving through town, she noticed a “Help Wanted” sign in the window of a newly opened club. She didn’t think much of it until a week later when a friend called to suggest she would be the perfect fit for a coaching position. Jodi decided to give it a shot, applied, and was hired.
Finding Her Purpose
For the next four years, Jodi coached on and off. She loved the work, but she didn’t realise at the time that Curves was doing more than just helping the members—it was helping her discover her own identity. As a mother of four, she had spent years in an all-consuming role, but through coaching, she realised she was a motivator and an encourager at her core. She found genuine joy in uplifting women and helping them realise they could overcome any challenge regardless of their starting point.
From Coach to Owner
When the club eventually went up for sale, Jodi asked herself, “What if I owned it?” She took the leap and bought the business 15 years ago.
The Joy of Encouraging Others
Today, people often ask Jodi what her favourite part of ownership is. For her, the answer is easy: meeting women and encouraging them. She believes that every woman has a unique story, and her mission is to help them find themselves through physical strength.
Real Results for Real Women
After two decades in the industry, Jodi has seen firsthand that when a woman feels physically stronger, her confidence and energy shift as well. She stands by the Curves system—three 30-minute sessions a week—knowing the research and the results are tremendous.
A Message to Start Where You Are
Jodi’s story began with a simple “Help Wanted” sign, but 20 years later, she is still there because she believes the work matters. Her message to anyone wondering if they can start where they are or overcome a challenge is a resounding yes. For 15 years, she has ensured her club remains a place where women are uplifted and empowered every single day.
Interested in experiencing Curves for yourself?
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