Curves International, Inc. Names Nico Engelsman as President of International and Hannah Karass as Vice President of Programs and Science
Waco, TX – July 31, 2013 – Curves International, Inc., a leader in the fitness and weight management category and the largest fitness center chain in the world for women, announced today the addition of two leaders to the management team. Nico Engelsman has been named President of International and Hannah Karass has been named Vice President of Programs and Science. Both executives will report directly to Monty Sharma, CEO and President of Curves International, Inc.
Mr. Engelsman will lead all international activities for Curves across marketing, sales, and operations in all territories outside of North America. Prior to joining Curves, Mr. Engelsman was with Philips for 30 years in leadership roles across continents and multiple consumer divisions spanning sales, production and marketing. Most notably, Mr. Engelsman oversaw the Philips worldwide Shaving and Grooming Unit, which included extensive product development, production in multiple factories and countries and had a sales revenue of $1.2 billion. The innovative campaigns overseen by Mr. Engelsman were heavily researched and were adapted to local needs. Mr. Engelsman will be based in the Netherlands.
In her role at Curves, Ms. Karass will oversee continued innovation for both the Curves Fitness and Curves Complete programs, working to establish new compelling offerings to enhance efficacy and deliver consumer results. Before joining Curves, Ms. Karass was the president and founder of Core Solutions International, a consulting firm specializing in design, branding, business strategy and operating standards for health centers and spas. Additionally, she was the senior vice president and chief operating officer at Healthworks Fitness Center’s for Women in Boston, MA serving as one of the visionaries behind the growth, success and innovation of the trend-setting women’s only enterprise. Hannah was instrumental in leading Healthworks through its largest period of growth and helped make the company one of the most identifiable brands in women’s fitness.
“The addition of Hannah and Nico to the Curves leadership team is a reflection of our ongoing commitment to providing members and prospective members around the globe with the best and most effective offerings available across health, fitness and weight loss both domestically and internationally,” said Monty Sharma, chief executive officer and president of Curves International, Inc. “I am excited to welcome them to the Curves family and believe their contributions will be vital to the continued success of the Company.”
Media Contacts:
Aliza Rothman
800-848-1096 ext. 3103
About Curves International, Inc.
Curves International, Inc. is the largest fitness center chain in the world for women and is famous for its 30-minute Circuit with a Coach that works every major muscle group with strength training, cardio and stretching. With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, a customizable meal plan and one-on-one coaching and support. Backed by extensive research, Curves Complete has been shown to reduce fat, increase lean muscle, boost metabolism and help dieters lose weight and maintain weight loss. Each Curves Complete Coach has completed a certification program developed in conjunction with Cleveland Clinic, one of the most respected hospitals in the country. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information please visit curves.com.
