Curves President Krishea Holloway to Acquire Curves DF Holdings


Waco, Texas (August 20th, 2019) — Curves DF Holdings is pleased to announce the sale of the business to current President, Krishea Holloway. An agreement to acquire all shares was reached between North Castle Partners, existing Shareholders, and Holloway. They closed the transaction on August 15th, 2019.

“I’m excited to look toward the future of Curves in the United States, Canada, Australia, and New Zealand, and take the company to new beginnings and growth. Curves is about to celebrate its 27th Birthday and it feels like the company is coming back home,” said Krishea Holloway.

Curves International, out of Japan, will continue to operate the Curves business globally, all through Master Licenses. Holloway will operate the direct franchisee business in North America and Oceania as a Master Franchisee.

“Krishea began her professional career at age 21 as a Curves franchisee. We recognized her abilities and shared values early on and brought her into management at headquarters. She excelled in every position both domestically and internationally.” Gary Heavin, Founder of Curves. “As the founders of Curves, Diane and I could not be happier that our legacy will be in the hands of Krishea Holloway.”

“Making this buying decision was the right one for the brand, the franchisees, and my family. When I stepped into my first Curves over 22 years ago, it just felt like home. I’ve never wanted to be anywhere else. For the past 27 years, Curves has remained the industry leader in women’s fitness – that’s powerful! As a Curves Strong Woman, I understand the needs of our franchisees and our demographic. Leading this legacy brand is not one I take lightly, and I know we have a lot of work to do,” said Holloway.


Curves is one of the largest chains of fitness clubs for women in the world, famous for its 30-minute circuit with a coach that works every major muscle group with strength training, cardio and stretching. Curves Specialty Classes offer workout moves for key focus areas like strength, balance and flexibility. With Curves Nutrition Program, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, customizable meal plans and one-on-one coaching and support. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information, please visit

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