TheStreet.com: Jenny Craig-Curves CEO Emphasizes Company’s Personalized Services

The rise of mobile health outlets like Apple Health and Fitbit hasn’t stopped Jenny Craig-Curves from focusing on a more personalized health and weight loss service.

The rise of mobile health outlets like Apple (AAPL) Health and Fitbit (FIT)  hasn’t stopped Jenny Craig-Curves from focusing on a more personalized health and weight loss service.

“Technology is certainly a big trend in fitness and weight loss,” said Monty Sharma, CEO of Jenny Craig-Curves, based in Carlsbad, Calif. “But studies have shown that after (the) initial engagement of about 30 days, there’s a big falloff because you have to count, track and measure everything you do with those technologies.”

He said this process is too difficult for some and that’s where Jenny Craig’s service fills the gap, as there is no need to track or count what you eat.

 

Read the full story at TheStreet.