Curves Nutrition Program Now Available Across the U.S. and Most of Canada with Quebec Launching Fall 2013

Waco, TX – September 4, 2013 – Curves International, Inc., a leader in the fitness and weight management category and one of the largest fitness center chains in the world for women, announced today that Curves Nutrition Program has been fully rolled out to its thousands of Curves Centers across the U.S. and most of Canada aside from Quebec, which will launch in Fall 2013. Curves Nutrition Program offers a fully integrated, personalized weight loss and weight management solution that includes the Curves Fitness program, a customizable meal plan and one-on-one coaching and support. Backed by research, Curves Nutrition Program has been shown to reduce fat, increase lean muscle, boost metabolism and help women lose weight and maintain weight loss.

Additionally, a recent editorial published in the Journal of the American Medical Association (JAMA)* called for an end to the “diet debates” and cites that successful trials for weight loss “involved multipronged interventions involving dietary and exercise counseling and behavioral modification” – all of which are provided through Curves Nutrition Program and its integrative lifestyle approach. The viewpoint goes on to say that “the best approach is to counsel patients to choose a dietary plan they find easiest to adhere to in the long term. Patients should develop an appropriate physical activity program and learn behavioral modification to promote long-term adherence.”

“Women that are looking to lose weight and get healthy now have widespread access to the only holistic program that effectively combines a customized meal plan, strength training with cardio and personalized coaching all in one place,” said Mike Raymond, vice president of marketing for Curves International, Inc. “Curves Nutrition Program is uniquely designed to help our members live a healthy lifestyle by educating them about the importance of strength training with cardio, eating the right foods for the way they live and also providing them with the support and tools they need along the way. Curves Nutrition Program is backed by science, with participants losing more than twice the fat compared to other leading weight loss programs. The program emphasis is on continued exercise which contributes to a higher metabolic rate, stronger bones and weight loss maintenance.”

Curves Nutrition Program consists of three combined offerings that work hand-in-hand:

Fitness

The famous Curves Circuit offers a complete workout in just 30-minutes that includes strength training to protect and increase muscle, cardio to burn fat and strengthen the heart and lungs, and stretching to promote flexibility. While being monitored by a Curves Coach, members progress through a series of hydraulic-resistance machines, that are designed to work every major muscle group. CurvesSmart, a state-of-the-art personal coaching system, helps keep members on track by providing customized instant feedback, motivation, increasing challenge, and progress reports detailing muscles worked, calories burned, and more.

Meal Plans

The Curves Nutrition Program Meal Plan is a personalized, customizable program that encourages women to consume lean proteins, healthy fats, fiber and good carbohydrates. It is unique in that it works hand-in-hand with the Curves Fitness strength training and cardio exercise, helping each member to most optimally increase metabolism and burn fat. The Meal Plans offers flexibility, allowing dieters to enjoy many of their favorite foods. Plus, as one progresses through the plan, they are provided with more options. The Meal Plan is broken into three easy-to-follow Phases and members are encouraged to eat three meals a day and two healthy snacks that comply with the principles of the program.

Coaching

Coaching is the heart of the program. Each week, Curves Nutrition Program participants meet with their Curves Coach and receive a convenient, easy to follow plan, including individualized food choices for meals and snacks, exercise goals, water and vitamin goals, and motivation goals. The one-on-one coaching is powered by a Curves Coach who has completed a certification program developed in conjunction with Cleveland Clinic, one of the most respected hospitals in the country.

Also available at Curves Centers is the Curves Fitness program consisting of the famous 30-minute Curves Circuit with a coach. Curves Nutrition Program is available at participating Centers.

About Curves International, Inc.

Curves International, Inc. is one of the largest fitness center chains in the world for women and is famous for its 30-minute Circuit with a Coach that works every major muscle group with strength training, cardio and stretching. With Curves Nutrition Program, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, a customizable meal plan and one-on-one coaching and support. Backed by extensive research, Curves Nutriton Program has been shown to reduce fat, increase lean muscle, boost metabolism and help dieters lose weight and maintain weight loss. Each Curves Coach has completed a certification program developed in conjunction with Cleveland Clinic, one of the most respected hospitals in the country. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information please visit curves.com.

*Journal of the American Medical Association, August 21, 2013, Vol. 310, Number 7, Sherry L. Pagoto, PhD and Bradley M. Appelhans, PhD.