WIFA Welcomes Curves As A Corporate Partner

(December 2021)

The Women In Fitness Association is thrilled to announce the partnership with Curves. Curves is a worldwide leader in women’s fitness. They have helped millions of women get fit, gain strength, and stay healthy with a fitness program that works. WIFA is grateful to partner with a brand who has been helping women for decades. 

Over 30 years ago, Curves changed women’s fitness by delivering studio fitness without premium prices. While gym workouts are only 30 minutes, the benefits are felt long after. Unlike traditional gyms, a Curves membership gives the tools and support needed for members to reach their goals – setting the stage for a healthier, more active future. 

When you open a Curves concept, you help women gain strength, confidence and purpose. That translates to happier, healthier lives and communities. Now there are even more ways to become involved with Curves, in-club or at-home: 

  • Curves: Become a brick & mortar franchise owner delivering the famous fun, fast and safe 30-minute strength training circuit with Curves custom hydraulic resistance equipment
  • Curves On the Go: A dynamic, pop-up style workout program off the circuit and around your neighborhood. Led by certified personal trainers and utilizing the Curves resistance band.
  • Curves Ambassador: An incredible opportunity to get fit with MyCurves On Demand and get paid while doing it! Flexible schedules and monthly commissions.

Krishea Holloway, President says, “Curves is proud to join WIFA in their mission to champion women in the fitness industry.  For over 30 years, we’ve supported not only women’s health but the entrepreneurial spirit of our franchisees.  There is no force more powerful than women determined to make a difference!”

Jennifer Halsall, WIFA COO shares, “Curves is such a huge and important part of the fitness sector’s past, present and future. They have been a part of so many women’s fitness journeys and so many fitness professionals’ careers.  We are so happy to partner and promote their evolution and help share the story of their next chapter for women in fitness.” 

Source: Women In Fitness Association


About Curves 

For 30 years, Curves has been a leader in women’s fitness, helping millions of women get stronger and healthier. Curves’ mission is to strengthen women by providing fun, fast, and safe programs to help women reach their health and fitness goals. Curves is one of the largest chains of fitness clubs for women in the world, famous for its 30-minute circuit with a coach that works every major muscle group with strength training, cardio and stretching. Curves Specialty Classes/Circuits focus on providing strength and flexibility through categories like Balance, Body Basics, Cardio, and Boxing. The Curves Nutrition & Weight Management Program promotes balanced and sustainable nutrition education designed to help decrease body fat, increase lean muscle mass, and improve metabolism when followed with the Curves workout. MyCurves On Demand brings the Curves trusted 30-minute workout to your own home. Led by real Curves coaches and developed by Curves program experts, MyCurves On Demand is accessible anytime, anywhere on your favorite smart device. MyCurves On Demand + Group Coaching combines the support and accountability of a Curves Coach with the virtual online community of like-minded women. The Curves Health & Wellness Education Series provides members with education on important health topics impacting women of all ages, so they can make improvements for their own health and wellbeing. For more information on any of Curves program offerings, please visit www.curves.com.


Website: https://www.curves.com/

Linkedin: https://www.linkedin.com/company/curves

Facebook: https://www.facebook.com/Curves/

Instagram: https://www.instagram.com/curvesofficial/

Twitter: https://twitter.com/Curves


About WIFA

WIFA is the global, for-impact association advocating for all of the Women in Fitness. We exist to champion one another to achieve our ultimate potential so that, together, we can create a diverse and inclusive future for our industry.

Website: wifa.org

LinkedIn: www.linkedin.com/company/thewomeninfitnessassociation/

Facebook: www.facebook.com/WomeninFitnessAssociation/


Twitter: https://twitter.com/WIFAssociation

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