Curves Hosts National Open House Week in Honor of Me Time
August 15, 2014
Director of Public Relations
800-848-1096 ext. 3103
Recent Survey Finds Nearly Seven in Ten Women Would Like More “Me Time”
Participating Curves Offering Free Workout and Tour of the
“All New” Curves September 15th-20th
Woodway, TX – August 15, 2014 – Curves International, Inc., (http://www.curves.com/) the largest chain of fitness centers for women in the world, announced today that participating Curves are hosting an Open House the week of September 15-20, 2014 and new members can receive 30 days free,* in addition to a free workout. The Open House week provides women with the opportunity to check out their local “all-new” Curves and take some important “me time” for themselves.
According to a new survey conducted online by Harris Poll on behalf of Curves, nearly seven in ten (67%) women responded would like more “me time” in a given week for their personal interests and hobbies. Fitness and wellness activities such as going to the gym or exercising rank among the top four ways to spend “me time,” but six in ten (57%) women feel that typical gym workouts are too time-consuming. Fortunately, Curves offers an efficient, effective 30-minute option that allows women to work out – with friends– and still have extra “me time” for other hobbies and interests.
During the Open House week, non-members will have the opportunity to work out for free on the Curves circuit, including experiencing Curves Workouts with Jillian Michaels, which are full body workouts that change each month. Those who join that same day will receive 30 days free on their membership. In addition, participating Curves locations will offer free health assessments, healthy snacks and other raffles and giveaways in celebration of the Open House.
“As women look for efficiencies amidst busy fall schedules and aim to maximize their ‘me time,’ a 30 minute Curves workout is the perfect option,” said Mike Raymond, chief marketing officer at Curves International, Inc. “The circuit affords women a great full-body workout while still leaving time for other personal interests. We encourage prospective members to come and check us out this month, to see what’s new and different at Curves.”
Curves is “all new” with many new offerings including, the addition of Curves Workouts with Jillian Michaels, new lifestyle apparel, protein bars and dessert bars as well as new state-of-the-art circuit equipment.
For more information about Curves, please visit www.curves.com.
*Enrollment fee required. Offer expires 9/30/14 and requires joining same day as first workout for a minimum 12-month recurring billing contract. Enrollment fee and monthly fees vary by location. Valid for new Curves members only. Not valid with any other offer or discount. Curves workouts with Jillian Michaels only offered at participating locations. Valid at participating locations only. No cash value. © 2014 Curves International, Inc. (1407)
The 2 surveys were conducted online within the United States by Harris Poll on behalf of Curves / Jenny Craig. The first survey was from June 30 –July 2 among 1,053 women and the second survey was conducted from July 31 - August 4, 2014 among 1,078 women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Aliza Rothman at firstname.lastname@example.org.
About Curves International, Inc.
Curves International, Inc. is the largest chain of fitness centers for women in the world and is famous for its 30-minute Circuit with a Coach that works every major muscle group with strength training, cardio and stretching. The new Curves Workouts with Jillian Michaels** offer cutting-edge total body workouts that feature the Curves strength training machines in conjunction with functional bodyweight-based exercises that ramp up metabolism and transform physique. With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, customizable meal plans and one-on-one coaching and support. Curves Complete Coach has completed a certification program developed in conjunction with Cleveland Clinic, one of the most respected hospitals in the country. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information please visit curves.com. **Scheduled workouts vary by location.